Monday, July 8, 2013

You Have Your Own Style and Flair and Not Everyone Will Like It!

Coaches and Visionaries,

Do you find that some people are in love with your approach, but others are not big fans?  How do you respond to the negative comments?  Do you allow them to pull you down and allow you to be who you are not?  I have done that before, and totally understand!

Remember that you have your own very unique and special flair.  You could have a wonderful initial call with someone who loves what you have to offer, and then they don't like how you follow up afterward.  It is our job to stand in people's power for them and if they say they love our program and want it, to professionally, but also constructively follow up with these clients about 5-7 times (not too close together).  So what if someone gets annoyed with your follow up?  Do you get upset?  Do you feel hurt?  Do you change you and your approach?

Of course you want to hear what people have to say, but don't change up your approach based on what a few people may say.  Remember your successful, happy clients, past clients!  Remember that you may have followed up with them in the way that annoyed someone else, and in doing so empowered them to sign up for the program that changed their life and/or business!  So if you didn't do so, would you have missed out on working with them?  Is that worth it?  NO!

Be you!  We all have our own voice and your own language.  Honor that and don't worry about what others have to say!  (Unless it is a large majority)... but don't change your whole approach based on one or two random complains.  You can't be everything to everyone!

For me, I am trying a new approach.  I am finding most clients, if they don't sign up within a week, are not going to take the step that they state is best for them and what they want.  I can only do so much for people who are not ready to transform.  The same is for you!  Your gifts are valuable beyond measure!  If you charge $4000 for a few months, that is well worth your time if you are helping people have transformations that a majority of this world cannot facilitate.  Have faith in what you charge, don't worry about those who question.  If you question yourself, then work on that (and if it is TRULY necessary, then adjust).

Is your program worth $500-$3000 a month?

1) What time are you giving in initial session time, one on one time, prep time, and email/communication time?

2) How much marketing do you have to do to sign 1 client?

3) How many clients can you have in one month in order to not exceed a total of 30 hours (client and marketing time)?

4) Do you have more than 20 clients a month?  Even with this number, that is a lot of stories to be apart of, are you able to serve your clients in large numbers?  If you had less clients could you serve them in a bigger way?  (Remember it is not just about your time, but about their time and growth)

Through answering these questions, you can put a better value on your program.  Doing this is how I came up with a $6,000 price on my program.  Is that a lot?  Sure, for an initial investment, it is.  But I spend at least 90 free minutes with clients in the first session, and time following up and answering questions in follow up emails and calls.  I work with no more than 10-12 clients at one time in order to serve them in bigger and better ways.  I spend 3 months, and 12 60 minute sessions, and several lengthy emails a week and sometimes a day PER each client.  So I am spending a lot of time per client, and I WANT it this way.  Why?  Because my goal for my clients is that they grow in 3 months what it would take 30 years to grow in a lifetime.  Is that bold, sure!  But it is what I desired for each and every client I work with in a 3 month program.  So I have become very comfortable charging $6000.  I also give my clients a $500 deposit and 30 days of call/email coaching to work with me and manifest so they can grow the strength to create their reality.  This $500 is toward the full program even if they take 30 days to manifest before we begin, and I do this so people who are not yet ready or sure how to put themselves first (regardless of money fears), can start to develop energy and belief systems that will support them in having what they desire, with no strings attached!

HONOR your program and don't bend based on 1-2 complaints. If a majority of people are sharing a complaint, you may want to consider changing things up a bit.  Other than that, honor you!  There are people out there who NEED your approach.  Don't give up on them by giving up on you based on what a few others say.

I hope this honors and helps many of you!

Please share your words and experiences based on this blog, they are welcome and encouraged!

Cortney Anne Budney
Fairytale Transformation Expert 
www.FairytaleFinally.com

Friday, May 31, 2013

Can I Be Real With You?

Hi everyone! Many of you know me as the Fairytale Business Transformation Lady. :-)
 

I don't know about you, but I am just tired of the "sell" approach!  I am here first and foremost to serve.  So I just want to be really authentic with you and just share my heart. 

I guess the first thing I really want to share is, the truth is that building a business is really challenging! I could use pretty words to make you feel like you can push a magic button and "Voila!" business of your dreams, coming right up!  Now yes, I am the "fairytale" business coach and I DO truly believe we all have a "magic wand" to transform not just our businesses, but our whole lives.  But in order to step into this power, you have to get really clear on what you are putting out into the world, which means becoming really vulnerable and open.  You have to be willing to do the hard work of becoming a balanced, whole, healthy, and powerful person.  The truth is, that is probably the most courageous and therefore, difficult thing you can do.  But if you want to harness the power to create amazing change in your life and the lives of everyone you touch, you must be willing to do the work of discovering your limiting belief systems, healing your inner child, and learning to allow and be present.

For those of us who have experienced great trauma in our lives, inner healing and awareness is REALLY scary!  There are a lot of subconscious beliefs that the inner child in us is saying  things like; we are not good enough, we don't deserve abundance, we must care for others before ourselves, we are not cut out for this, we are not being realistic and this is a pipe dream, we might fail and then what?  This child within us learned at a young age that to stay safe, you must stay "in the box" so whenever you do things that start breaking you out of that box, the child within will fight back in order to keep us "safe."  This happens in the form of anxiety, fear, and really any excuse to keep you from breaking free.  This affects you whole life, including your business. 

The reason I work now primarily as a Business Coach is I have found that the same things that limit others in creating the life of their dreams, are the same things that limit business owners from having a successful an abundant business.  I have found that a large majority of coaches give up on their dream.  Why?  Because it is harder than some people would have you think!  On the emotional and energetic side, what you are putting out to the universe through your thoughts, fears, and anxiety has a profound effect on your potential for success with your business.  On the practical side, coaches often struggle with things like; how to create an authentic program, what to invest your time and money in, and how to keep going when it feels like you are failing and getting rejected at every turn.

It is important to note that this work is about the serving and not the selling.  Yes, we all deserve abundance and to charge what our programs are worth!  But the REASON we are coaching should always be first and foremost to serve and change the world.  So although I have a high value program for my clients, I am 100% confident in what I charge, and that my clients will (and do) receive way more than what they paid for, I also like to periodically offer free 90 Minute Fairytale Business Transformation sessions, NO STRINGS ATTACHED! If you are interested in getting some support, even for just that 90 minutes, first complete this form

Some questions you may have


* Will I share my program information with you at the end of the session?  Yes, of course if you are open to that I will, because I believe in the power of what I offer.

* Will I encourage you to enroll?  That depends.  If we talk and both you and I believe that my program is right for the success of your business and life, then yes, I definitely will encourage you to enroll!  If not, then no I won't because that would not be beneficial for either one of us.  Remember, my number 1 priority is to serve, so if I believe I can serve you and you do as well, that is when I will ask you to enroll.

* Will I be mad at you or disappointed if you don't enroll in my program? NO! When I say no strings attached, I mean it! 

My goal for my clients


My goal is to be there to assist my clients in experiencing transformations that would take 10-20 years to achieve on their own.  I know, this is MIGHTY BOLD!  But these are the kinds of transformations I have had in my life through the investment in many different types of coaching and support and a lot of dedication to myself and my dreams.  My life, my business, and my reality are completely different than they were just 6 months ago!  My clients have similar transformations and often in less time.

Consider this... if you needed to drive somewhere that was far away and a place that was new to you, you would need directions, right?  Well in order to have directions someone needs to know how to get there... If you find someone who will be your guide and who will direct you where to go, you will get there SO much more quickly than you would if you tried to figure it out on your own.  If you were really resourceful and determined you could make it happen, even without directions.  But how much time would that take and how much money and energy would you be spending?  Your time, money, and energy are all precious!  Whether it be me, or someone else, FIND YOUR GUIDE!  Validate the work you do by taking the steps of faith you are asking your potential clients to take. 


What do my clients say?

"Cortney is absolutely a gem to work with! She is effective and loving in her approach to coaching.  She is insightful, willing, and able to roll up her sleeves and get to the core issues of my "stuckness."  Cortney is easy to work with and really does listen. I highly recommend her and am honored to be one of her clients. :-)" ~
Peggy Ennenga, CHC
"Your work has been invaluable to me and I am excited for the people out there who are struggling with my same issues and will get help that REALLY WORKS" ~Kathleen Myers
 

But the truth is, I am the one who should feel honored to work with such beautiful people.  And boy do I!  My clients are invaluable to me and I just love being able to serve them in creating a happier and more abundant life and business.

My main message for you

Your gifts are SO important and NEEDED in this world!  Do not let anything get in your way and NEVER EVER GIVE UP ON YOUR DREAM!  You ARE talented enough and gifted enough, you DO know enough, you CAN create the life and business of your dreams, and if you desire, I CAN help you find the magic wand that will completely transform every area of your life and business.  And if it isn't me, then find the person who can and be willing to do whatever it takes! 


If you feel a connection with my message and my truths, I would love to talk with you! I am here to serve you and whether you want to spend money or not, I YEARN to work with you even if it is just for a free 90 minute session.  So even if you are not sure about the money, but really desire some support from someone who is willing and able to guide you, and who really wants to do so... please complete this form and I will be THRILLED to work with you for 90 minutes or for months, however long you allow!!! 


If you are curious about some of the amazing (and I say that word not to sell you, but because I hear it over and over again from my clients regarding our work together) benefits of my program, I have listed some below:


* Getting clear and in touch with what is going on inside of you and what your subconscious belief systems are creating in your world.  I will help you find your "magic wand" and help you learn how to harness it so you will NEVER feel stuck again. Painful times still happen, but once you step into your power you will always know how to transform these times and instead of letting them pull you down, I will be there to help you learn how to use them to propel you forward!
* Guidance in creating a powerful and authentic high value program that will serve you and your clients in amazing ways!  My goal is that it will take you no more than signing 2 clients to earn back what you spent on our program together.  As long as you are willing to do your part, you can do this and MORE in a short time!
* Powerfully heal your life and relationships so that at least 90% of the time things are fun, happy, peaceful, and easy! These transformations are not just about your business, they naturally will help heal MANY areas of your life.  
* Learn when to spend money on your business and when it is not necessary.  There are so many options of ways to build your business, perfect your marketing and online presence, buy add ons for your program, etc.  Many of these options are actually unnecessary in your first 1-2 years, and some you find were not necessary at all.  But excitement and lack of experience has people spending thousands of dollars on programs, products, website design, etc that are just not necessary (including me in my first year of business) . So I will help you to avoid spending unnecessary money and precious time on things that are not going to help you build a strong foundation for your business.
* Use your power to energetically draw your perfect clients to you
* Create an authentic and unique website for free. 
* Create lasting physical, mental, and spiritual health
* Learn how to stay focused, be productive while still taking time to care for you, and to make the most out of your time.  Although this program is technically a time commitment, in the long run I really help to save you a lot of time because I help you stay focused on your journey and avoid spending precious time on unnecessary tasks.
* And SO much more! (as my clients will tell you :-).
Does all of this sound like what you need?  

Do you feel I may be the right "guide" to get you where your dreams reside?  If so, let's start with the free 90 minute Fairytale Business Transformation Session where I will provide you a lot of support in that time whether you enroll in my program or not. Then we will talk about how I can continue to be there for you in the future. I am here to SERVE you! :-) I hope to help you be able to serve the many lives you were meant to touch!
So much love to all of you!!! 
Cortney A. Budney
Fairytale Business Transformation Expert

Thursday, May 30, 2013

Never Give Up on Your Dreams!!!

God never gives you a burning desire that you cannot fulfill in some beautiful way. 

Do you have a burning desire to create the life and business of your dreams?  Do you ache and yearn to share your story with the world?  You truly CAN create anything you desire.  You would not have the yearning if you were not capable of creating your dreams.  But life sure does make it hard, doesn't it?!

Pain, fear, anxiety, the belief that we don't know enough, and perceived money limitations can really tell us a different story.  A story that we have to live this "stuck" life that the world says is "realistic." It is so very difficult to build a business because it involves working through so much of the core issues that are keeping you stuck.  This is why most people give up, because it is one of the most powerful, but also challenging things you could ever do.  In order to step into our power and emerge as our authentic self, the universe demands that we be open, present, and willing to allow!  Allow your limitless, free, authentic, and powerful self to emerge!

So what are you experiencing in your business that is giving you the message that you are not enough, you cannot experience your dream reality, or that you just don't have the "chops"?  These are lies!! Anytime you have the thoughts of not being anything but 100% worthy and capable and special, then your thoughts are not telling you the truth.

Here is the truth... we are all living based on limiting belief systems and with a child in us that runs the show.  This child experienced things when you were growing up that showed him/her that they had to stay in the box to be "safe" and that being vulnerable, free, and courageous was too dangerous and could lead to great disappointment and failure.  So this child will do whatever possible to keep you from doing anything that could lead to pain. You have to continue to push past the lies that this child (who truly has the best of intentions) is telling you and break free!  Sometimes you will find you have to do this several times a day.  But it truly does get easier and easier!

Everything you desire, but do not have, is outside of your comfort zone.

But the truth is, your safe place, the place that is full of joy and happiness and peace, is always OUTSIDE of the box. You truly can have anything you want, but you have to take courageous steps toward allowing it in your life. Creating a successful business involves taking many leaps of faith!

Pain is not a reason to give up, it is a reason to propel forward. 

Your fairytale reality does not mean that it will not involve pain, anxiety, and fear at times. You have 2 choices during these times: allow it to push you down and back into the box, or let it propel you forward. The universe is always giving us opportunities to see ourselves more clearly.  If you can find the message in the pain and breathe through it, feel it, allow it... you will discover a part of yourself you never saw before.  Once you find healing in this part of yourself, you will be able to transform in a powerful way.  The more and more this happens, the more powerfully you will transform.  This will naturally affect your business in amazing ways.  The more open you are to stepping into your power, the more you send the message out to the world that you will never ever give up on your dreams, the more you will find that the world will respond to this by saying "YES" to everything you desire. You deserve the best and most amazing life! 

You CAN have everything you want.  Stay the course, and NEVER EVER GIVE UP!

As always, if you desire my support, I would love to work with you.  During the month of June I am offering free 90 minute sessions to all of those brave enough to be running their own business.  To receive your session please complete this form and I will contact you within a few hours.  I only work with those who believe that our work together is the right step for them in creating an abundant life and business. So if we talk and that is not you, there are no strings attached! :-)  If it is, I am SO looking forward to supporting you on this amazing journey! 

Sending you lots of love and power!

Your Fairytale Business Transformation Expert,

Cortney A. Budney


Thursday, May 16, 2013

How To Use Your Message to Brand Yourself



Good evening fellow coaches, visionaries, and healers!

This post is a follow up to my blog on "The Mission and The Message."  Please read that first in order to get the full benefit of what I am about to share.  Make sure you do the activities so you know what your message is! 
 
Once you know what your message is, it should be part of everything you do!  Every talk, every workshop or class series, every program title…. 

Here is an example to help you apply this principle:

We will use my message: “Your fairytale life and your healthfully & happily ever after are within your grasp. You have the magic wand, the power, to create your dream reality!”

So my message is all about people stepping into their power, believing in the “unbelievable” or fantasy, trusting in the magic within, and daring to dream their dreams and knowing they have the power to create them. Therefore, the work I do is centered on these concepts.  

I also work with business clients as a big part of my business and I use the same principles in that work.  Why?  Because it is my message! My message for these clients is around stepping into their gifts and their power to create abundance and success in their lives and being a powerful presence in the world for others.  

If I give a talk it is often titled something like this “Create Your Own Happily & Healthfully Ever After Fairytale Life.” 

For my business client workshops it may be something like “Step into Your Innate Power and Create the Fairytale Business of Your Dreams.” 

Some of the programs I offer clients are:

“3 Month Fairytale Business Transformation Coaching Program.” 
“3 Month Fairytale Ever After Coaching Program.”

My tagline for everything is: Healthfully & Happily Ever After.

My free offering on my website is a 3 Week Healthfully & Happily Ever After Fairytale E-course where people learn lessons on how to be happier, healthier, and love themselves by learning from their favorite fairytales.  

If I were to write a book (secret: I am! Shhh;-) It would be centered on these messages.  

You see, my message is reflected in everything I do.   There are many different ways to share my message which gives me a lot of flexibility, but I also have this sort of “umbrella” I am always working under and it makes me recognizable and “brands” my work in a way that people know me as the “fairytale coach,” “the ever after coach,” “the dreams can come true” coach.  

Let your mission and message drive you and help you to Never Give Up!  Look for my next blog post on “never giving up” and learn how to stay the course and let nothing and no one get in the way of you following your dreams. 

What will the world know you as?  What is your powerful and unique message?  How will you use this message to create amazing and powerful offerings for your clients. 

Bring it to Life!
When you share your messages, your words, and your dreams with others you are energetically bringing them to life.  So please share with us! 

Sending you love, abundance, and your magic wand! 

~ Cortney A. Budney
Fairytale Business Transformation Expert
Healthfully & Happily Ever After Coach 
www.wholemindedwellness.com

Sunday, April 21, 2013

Do You Believe in the Work You Do?

Do you believe, with all of your heart, that your program, your gifts, and your support are worth while?  Do you believe it is so powerful that even if your clients have to come up with the money, that they should do so because your work together will change their life in powerful ways?  I am speaking of the clients that you are energetically aligned with that are excited about your program and your work.  If your answer is "yes" to both questions, then I want to ask you a powerful question...

"If you found a program that truly resonated in your heart as the right coaching program for you and your needs, would you enroll even if you had to come up with the money and make the time?"  Unfortunately, most coaches true answer to this is "no."  Why are we out there promoting our work as beneficial and life changing if we are not willing to make the time and financial commitment in our own lives?  If we truly believe in this work, then we would say "yes" when we found a program that fit our needs.  Do you really believe that you can convince a potential client about the value and power of your program when you are not able to make the step you want them to make?  How can you ask a client to pay $1500, $3000, $10,000... for your program when you are not willing to do the same with work that you know will benefit you?

If you want the energy of this work to change the world and people to start believing in the power of it, you need to first believe in the worthiness of this work yourself.  Put your money, your time, and your courage "where your mouth is."  You will not be a powerful and successful coach if you don't also take the steps (emotionally and financially) that you are encouraging your clients to take.

Would you go to a dentist who does not have his own dentist?  A dentist that tells you that it is important to take care of your teeth and pay for the services even when you need to come up with the money, but who does not do the same for himself... Does that seem like someone who believes in the value of dentistry?  Would you pay to see a counselor who encourages you to invest your time and money in the work, but who would not do the same for themselves when they were in need?  What about a chiropractor who said you deserved relief and the cost was well worth it, but who suffered chronic back pain and didn't go see someone for himself because he didn't want to spend the time or money?

Coaching is work that is not well accepted.  When people wake up in the morning and feel unhealthy, sad, lacking in purpose, etc, they don't automatically think "I need a health or life coach."  But when people wake up with a rash or severe illness they don't know how to cure or treat, they DO automatically think "I need to go to my doctor."  If we coaches are not even willing to make the emotional, time, financial, and trust investments in a coach, we can't expect our potential clients to do so.  We certainly can't expect the world to take this work seriously, consider it valuable, and make sacrifices to experience and benefit from it, if we are not willing to do the same.

Now is the time to make a change!

I invested $3,000 in a program when I was barely able to pay my mortgage because I believe this work is powerful and worthy of my initial sacrifice.  Just because you are a coach or healer doesn't mean you can do the work for yourself and that you don't also need the support that you are giving your clients.  Validate the work you do by investing the kind of money you are asking you clients to invest in coaching (or the kind of money you would like to be confident enough to ask them to invest).

This, of course, does not mean you should pay just any coach.  Find someone who resonates with you.  Find someone that you are energetically aligned with, who can help you shift and see yourself in new and powerful ways.  Then, when you find this person, take the steps, make it happen, value the work and do what you would want any of your clients to do and sign up for the program that day!

If we don't all make this small step, we will never see others taking our work seriously.  WE, first, have to take our work seriously and do what we are encouraging our clients to do before we will see real change, success, and abundance.  I want to wake up in a world where when someone is experiencing sadness, pain, etc... they think "I need to call my health coach."  Don't you?

Invest your time in the people who are ready to work with you!  My clients, the ones who have been brave enough and who have taken themselves and their business seriously enough to sign up for my program, have had incredibly powerful shifts.  Shifts that many people would not think possible in 3 months or even 10 years.  These are the people I invest most of my time in.  The clients you have who believe in our work and how worthy it is, those are the people you should be spending your time working with.

Create a powerful and high value program for these people. Work with a smaller number of people, charge more, add more value, and give them more time.  It is better to charge more and spend more time with a smaller number of people who really appreciate and will gain significant value from your program than it is to try and work with 40 people a month at $250-$350 a month when most people will not even be willing to invest in themselves (even when they are excited and want the program).

Spend your time with the people who know you are the expert in what you do, believe in the power of your program, who are truly ready and willing to do the work, and who are willing to do what it takes because they know the work will be so powerful and life shifting that it would be unwise not to invest.

If you look for a coach for yourself, make sure their program and their work resonates as right for you!  It is not only about signing up for any coaching, it is about finding a program that will be powerful and transformative for you.  You would not want potential clients to sign up with you if they didn't truly believe in your work, so you want to make sure you follow that same logic for yourself and always do what is best for you and for your life and business.

I have a new and HIGHLY tranformative business program I am offering to  only 4 people per month.  This program is incredibly powerful and will shift your business in ways you would not believe.  But it won't just be your business that is affected, it will also shift your life in amazing ways.  I have some slots open for those who are ready and willing to spend the time and money in order to create the business and life of their dreams. 

I am offering a 60 minute free phone session to anyone who feels this program may be right for them.  However, I expect you to put yourself first if the program resonates as right for you and make the commitment.  Don't make an appointment for an initial session if you are not ready to make the investment and commitment necessary to be a part a program that will transform your life and business.  You don't have to have the money right away, if you need to take some time to make things work and I have spots left when you are ready.  If it is not the right program for you, I will send you with references for other coaches and lots of love and support.

This program is ONLY open to those ready for a powerful and incredible shift.  Those coaches who are tired of living in a life and running a business that is not what they desire, who are sick of not having the abundance they deserve, who are tired of chasing their clients and want their clients to chase them, who are ready to step into their power and really have a presence in this world, are the coaches who will truly benefit from this program and come out on the other end as wildly confident, successful, and just plain happy.

What is the program?

A 4 Week  Fairytale Business Transformation Program

20 45 Minute sessions (5 per week!)

This program is an extremely fast track program!  Although 3 and 6 month programs can be wonderful and powerful, I find clients who are trying to make really big shifts in their business and life need daily support.  Instead of doing a regular program and connecting every other week and giving you suggestions at the end of the sessions, I am much more interested in supporting you in being consistent and helping you work through the daily challenges and fears.  So we will work together every morning, Monday through Friday for 4 weeks!  I will be your consistent and constant support in really getting focused on what you want.  If you want to give up or lose focus, I will be there with you again the next morning encouraging you, helping you work through your fears, and getting you re-focused.  This program is offered to only 4 clients per month, and this gives me the time and freedom to really spend a lot of time focusing on helping you create an amazing and successful business. 

This program will support you in completely changing the way you see yourself and your gifts, get you in touch with what your gifts are, will help you step into your power, and will guide you in taking the steps necessary to create abundance and success in your life and business.  We will get to the core of what is currently holding you back so you can break free.  You are the author and artist of your own life and business.  Your success will become present in your reality when you learn that you are in control and have power and understand how to harness it so you can gift yourself with the business of your dreams.  Magic is not just in fairytales, magic is here and now!

I will be able to support in you uncovering why you have been unable to create the business and reality you desire and how you can make steps to create such powerful change that you can completely step into the business and reality you have always dreamed of.

I am excited to work with people who are ready and waiting for this type of work.  If you resonate and tingle with the desire to step into a new reality and create a business that will change the world and your life in wonderful ways, click here to complete this form so I can learn more about your dream business and what your challenges have been along the way.  Once completed, I will contact you within 24 hours to schedule your free 60 minute phone session so we can discuss how I can support you in creating a new reality where success is automatic! Since this program is only open to 4 people per month, it is first come first serve.  I do allow clients to enroll in future months to secure their spot when current months are already booked.  This is a new program so May and June are open to you!

You deserve to have the business and life you desire and the world deserves to have your support and experience your amazing gifts! 

Much love to all you coaches and healers!

Cortney A. Budney
Fairytale Business Transformation Expert
www.wholemindedwellness.com

Saturday, March 16, 2013

The Mission and The Message

Hello fellow coaches and entrepreneurs!

First, check out the video below.  Then I go into more detail in the text to follow:



I am so excited to start this new blog and provide some wonderful information about how to create an amazing business that is not just a career, but a true extension of yourself and your gifts.  If you could have your own Fairy Godmother who could support you in creating the business of your dreams, what would you ask for?  What would your business look like?  Who would your clientele be?  What would you offer? 

My name is Cortney Budney and I am a Certified Health Coach, an Energy Practitioner, a Business Transformation Coach and a Life Transformation Coach.  I have been doing this work since 2011 and have had an amazing journey full of lessons, excitement, frustration, overcoming fears, and a lot of personal growth.

Like you, I graduated from Institute for Integrative Nutrition where I received my health coach certification as well as support in starting my business.  My experience was that the schooling was excellent and WELL worth the money invested.

So the question is...  Why do thousands of people graduate from the program and most eventually give up and go back to their 9-5 job?  Why is it that some people have been running their businesses for a couple of years and still have only a couple of clients and are struggling to find their way?

Through my own struggles, thousands of dollars of money invested poorly, a lot of perseverance, getting one on one business coaching, and personal study and reflection, I have learned some key principles everyone should consider and put into practice if they desire to create a successful business.  I have been so blessed by the Universe to have received all of this wisdom through her loving life lessons.   So I want to be able to give back to the world and to all of the coaches, entrepreneurs and visionaries who long to share their gifts with the world but just can't quite figure out how to do it successfully.

For those who have been through the Institute for Integrative Nutrition's (IIN) coaching program, you likely will agree it is an amazing, life changing, and empowering program.  So why in the world do most coaches give up?  Were they just not as driven as people like you and I,who will do anything to share our passion for wellness and happiness with the world?  Maybe that is true of a few... but probably not of most.  I believe most of the graduates at IIN really did have a strong desire to help the world become a healthier and happier place and to have a successful and abundant business. 

I know that there were many times I almost gave up because I just didn't have the money or mental/emotional energy to keep supporting a business that was putting me into debt.  My business felt incomplete and I didn't really know what my purpose or message was.  My work with clients was wonderful, but I often found myself trying to follow session outlines and giving out the appropriate session handouts and it just never felt right to me.

I would have amazing "health histories" with people, but when it came time to share my program I would start listing all of the things that IIN provided to make up a program "Food education tools, 12 one on one sessions, etc" and I honestly lost my passion and excitement when sharing this information because it did not feel authentic or true to what I actually wanted to offer people.  This is something clients could pick up on energetically and when people can see you are not excited about what you are offering, they will not be excited either.  People want to know you believe in the work you are doing with them and that you are excited about everything it includes.

So how did I get to the point that I was having powerful initial sessions with people and was offering a program I was truly passionate about?   How did I start believing in my work and set myself apart from other coaches?

I stopped following outlines, guidelines, etc and I really started to get in touch with what my Mission and Message were! 

Without a mission and a message, you will likely continue to spin your wheels and never be recognized for the amazing person you are and for the gifts you have to share with the world. 


Health coaching and most coaching in general is not yet widely accepted as a "need".  When you have a problem with your teeth you go to the dentist, that is the accepted way to treat dental issues.  But people don't feel sad or sick or confused about their life and health and automatically think, let me find and make an appointment with a health coach.

When that day comes, and it will, we can have health coaches that follow a pretty standard way of practicing like the IIN guidelines.  For now, you have to think of yourself as a specialist, a missionary, an expert, and a visionary.  What you are offering the world and your target market or tribe needs to be clear and needs to be unique.  Basically, you want to brand yourself and be set apart from everyone else.

To do this successfully, you first need to get clear about your mission and your message.

Think about all of the speakers you listened to at IIN.  They all had a distinct message to share.  Their vision, mission, and message were clear and although they were all related in regard to health and wellness, they were all unique.  David Wolfe talks about raw foods and superfoods, Weston A Price Foundation is all about raw milk, tribal eating, fermented foods, and John Douillard's message is about Ayurveda and Seasonal eating and living.

Other examples:

Eckhart Tolle- his main message is always about being present.  He has many ways of sharing this message, but that is the main message.

Debbie Ford- her message was all about "shadows" and allowing the things you think are "bad" about you to be present and to integrate them instead of trying to push them away.

Derek Rydall- He talks about the Law of Emergence and how we don't need to be fixed, we are not broken, we just need to allow the amazing being we are inside to emerge.

Most successful speakers, writers, and healers have a main message and behind the message is the mission that is driving them.

So what is your mission?  And if one of your clients or workshop attendees was asked what your message was, what would they say?

So how do you get clear on your mission and message? 

The Mission

Stop and think about why you are doing this work.  Forget all of the business and networking and coaching things you learned.  Why are you passionate about helping others?  If you had absolutely no limitations, and I mean none... if you could fly, have all of the money in the world, all of the relationships you desire, all of the resources.... what would you be doing with your life?  What would you be doing for the world?

Just start jotting things down.  Get really descriptive about it.  Let your hand and mind be free and don't over-think or try to control what is coming out, just let it flow.

What did you come up with?  Because whatever it is, it is your mission! Type it up, print it out, frame it and put it somewhere you will see it every day.  In your home office, your bedroom, wherever you will see it the most often while you are doing your work.

Let your mission drive you and keep you motivated when you are get scared, tired, or overwhelmed. 

The Message
This is the most important thing to figure out in order to keep you focused, driven, and clear in your business.  Many of us have so many interests and things we are passionate about.  If you have experienced trauma, weight issues, eating disorders, have a child with autism, etc… and you are passionate about all of these things, do you just have to choose one?  No!  I truly believe you don’t.  

You just need to get clear on what your message is and focus on the message. 

Here is a simple activity that will get you very clear on what your message is.  Do NOT over-think this.  Simply answer this question, “If you had the opportunity to share a message with the whole world and everyone would hear you, but you were limited to one to two sentences, what would you say?”

Write it down. 

That is your message!  You can share it in many different ways and use other supporting "messages" and wisdom to support your words, but your main message must always be clear and present.

That is your message.  You can share it in many different ways and use other supporting "messages" and wisdom to support your words, but your main message must always be clear and present.

Will you be the Self-Love Expert?  Will you be the expert on teaching parents how to help their kids eat healthfully?  Will you be the go to person when people want to learn to cure their eating disorders or to understand why they are cutting themselves?

That brings me to a very important point, you are not limited to just being a "Health Coach."  If your work is more about helping people emotionally and you find that the "Health Coach" title is not really aligned with your work, then call yourself something else!  You can be a Transformation Expert, a Harmful Toxins Teacher, etc. 

So if you have felt stuck and confused about how to create a successful business that you are passionate about, start by really trying to figure out what your mission and your message are.  These will be the very foundation of your work.  If they change over time, that is okay!  Through your work, experiences, and your own journey your mission and message may change and that is good.  Allow that to happen naturally.

Also, remember that your work as a "coach" is powerful and life changing.  People need your support.  But who are you getting support from?  We coaches often feel like we have all of the knowledge and wisdom so we should be able to do it all alone.  But we can't, we need help too.  It validates what you do to the same in your own life and to have your own coach.  Would you go to a massage therapist who never got massages?  Or to a dentist who didn't get regular dental cleanings for himself?  When you have a coach to help you move forward in your life and your business, then it means you believe in the work you are doing and you believe in the power of coaching.

If you want to know if I am the best coach for you, I offer free 60 minute initial sessions to all IIN graduates and any healer, coach, or entrepreneur who reads this post.  I offer a highly transformative 4 week Fairytale Business Coaching program where we will work together every day, 5 days a week for 4 weeks.  This fast track program will completely change your business and your life and will open the doors for success, abundance, and happiness to flow in your life in a powerful and lasting way.  This coaching program is very limited and slots will fill up quickly over the next few months, so if this feels like the right program for you, don't wait to reserve your spot!

If you are interested in scheduling your free session and finding out if this program is right for you, please complete this survey and I will contact you within 24 hours to schedule your free session.  These monthly slots fill up rather quickly, so if this feels like  the next step in transforming your life and your business, please take your first step and complete our survey today.  If our program slots are filled up for the next month, I will reserve a spot for you in one of the following months after you enroll.  (Update 4/22/13: We are now opening spots for our May and June 2013 programs, make sure to complete the survey today and that will hold your spot until our initial session.  After the session, your spot will continue to be held for 48 hours until you make the decision to enroll and change your business and life forever!)

Let your mission and your message drive you to keep going.  The number one thing that sets successful people apart from others is that they never give up!  

"Most people give up just when they are about to achieve success. They quit on one yard line. They give up the at last minute of the game one foot from a winning touch down." – Henry Ross Perot

Don't let this be you!  Your success is right around the corner.  All you have to do is keep putting one foot in front of the other and before you know it, you will have stepped right into your dream life and dream business. 

I would LOVE to see your comments and hear from you about what YOUR mission and YOUR message are!

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Sending your lots of love, health, happiness, and abundance. <3

Your Fairytale Business Transformation Coach,

Cortney A. Budney
WholeMinded Wellness- Healthfully & Happily Ever After
www.wholemindedwellness.com